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Tastic Rice’s new TVC from FCB Joburg is a beautifully cast and shot reminder of people’s innate generosity, and how much that generosity shapes our everyday lives. Created by Creative Director Bonolo Modise, Copywriter Junior Mokoma and Art Director Motlagole Nthite, the TVC builds awareness for the brand’s new campaign, and demonstrates why Tastic is ‘More […]Read More
Along with the team from VMLY&R Johannesburg, Egg Films director, Kyle Lewis, has created a new fashion film that puts fashion and art in a new sphere. Deeply rooted in creativity and self-expression, the 90” film celebrates what every South African feels for the country, and how the country in turn inspires them and makes […]Read More
Egg Films’ Kyle Lewis was briefed by Hamburg-based agency, Jung von Matt, and Berlin-based production house, Tony Petersen Films, to direct a viral spot for German energy provider, EWI. The result is a virtual tapestry of energy-conscious youth, each representing a letter of the alphabet for the emotion that is most important to them. They’re […]Read More
Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2. OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become […]Read More
Arcade Content’s Kyle Lewis has released his first international music video since signing to Black Dog Films for representation in the UK. Black Dog Films, the music video arm of RSA Films (Ridley Scott & Associates), also reps the likes of multiple Grammy and MTV VMA winner Jonas Akerlund. Boy In The Picture is Kyle’s music […]Read More
Arcade Content produced Make One Day #Today, Native VML’s new campaign for Standard Bank, featuring brand films by Kyle Lewis, Lebogang Rasethaba and new signing Zandi Tisani. Conceptualised by Native VML, the campaign aims to inspire South Africans to publicly commit to making their dreams a reality today, rather than one day, later, just now […]Read More
Arcade Content’s Kyle Lewis directed Bad Hair, Nasty C’s epic 14-minute music video that topped the Apple Music video charts in South Africa for the week of its release. Apple Music featured the music video in France, Germany, the UK and the US, something that almost never happens to African videos. Apple Music hailed its […]Read More
Arcade Content’s Kyle Lewis directed five of the ten Best Music Video nominees at the South African Hip Hop Awards. Kyle is nominated for: Cassper Nyovest Mr Madumane Riky Rick x Cassper Nyovest x Anatii Fuseg Cassper Nyovest War Ready Cassper Nyovest and Anatii Jump featuring Nasty C Riky Rick Sidlukotini Directing half of the […]Read More
A world-first collaboration to find the sound of Jozi, the 011Beats music video features Kwesta and Dabone creating the sound of the ‘City of Gold’ – inside the new Volkswagen Polo Beats. After hearing Kwesta freestyle for DJ Sabby on The Best Drive on YFM, Volkswagen challenged the South African hip hop star to team […]Read More
Arcade Content’s Kyle Lewis directed Mr Madumane (Big $pendah), Cassper Nyovest’s new music video. Cassper’s biting lyrics and Kyle’s playful imagery combine to mock materialism and people who have to spend money to earn respect. Kyle and Cassper previously collaborated on War Ready, which was featured on top international advertising tradeShots, and Fuseg, with Riky Rick and Anatii, which clocked over a million […]Read More
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