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Tags : Kyle Lewis

Africa is Absolut campaign wins Silver APEX

Native VML’s Africa Is Absolut campaign won Silver in the Change category at last week’s APEX Awards, which celebrates campaigns that deliver tangible returns. Arcade Content produced both the campaign’s film pieces, directed by Kyle Lewis and Lebogang Rasethaba respectively. The campaign helped Absolut achieve an increase of 89% in sales volume and 6% in market share […]Read More

Kyle Lewis’s colourful campaign for Volkswagen and Ogilvy

Arcade Content’s Kyle Lewis has just completed his first campaign for Volkswagen and Ogilvy Cape Town, with two typically bold brand films perfectly matched to the Volkswagen Up’s positioning as “the bold car that takes you places.” These colourful brand films showcase a warmer side to Kyle, who’s made his name with intense music videos […]Read More

Kyle Lewis gets war ready for Cassper Nyovest

Arcade Content’s Kyle Lewis continues his run of hit music videos with War Ready for hip hop star Cassper Nyovest. “In 1976, the South African Government declared a State of Emergency,” the opening titles announce. “For the next 13 years, schoolchildren adopted a campaign of resistance. Over 750 were killed, over 10,000 arrested, many more tortured and […]Read More

Kyle Lewis short film for Riky Rick selected as Shots

Arcade Content’s Kyle Lewis directed Exodus, a nine-minute short film showcasing five tracks from South African rapper Riky Rick’s gold-selling debut album, Family Values.   A visual feast in three chapters, Exodus is full of the striking, distinctly African symbolism that Kyle has become known for. Shot in Khayelitsha, the short film is an ambitious move away from both the […]Read More

Arcade Content’s Kyle Lewis directes Riky Ricks FUSEG video

Arcade Content’s Kyle Lewis directed FUSEG, the new Riky Rick x Cassper Nyovest x Anatii music video. On his Facebook page, Riky Rick hailed FUSEG as “the best music video of my career. TRUE ART,” high praise from an artist who won Video of the Year at the 2015 MTV African Music Awards. The song became Riky Rick’s […]Read More

Kyle Lewis directs Khuli Chana’s 9 Shots music video

Arcade Content’s Kyle Lewis directed 9 Shots, Khuli Chana’s new music video about his emotional journey after being shot by police in an unfortunate case of mistaken identity in 2013. To thank his fans for their support, Khuli released the single as a free download on 28 October 2014, exactly a year after the shooting. He […]Read More

Kyle Lewis directs Tumi’s In Defence Of My Art music

Arcade Content’s Kyle Lewis directed In Defence Of My Art, the hit new music video from Tumi, featuring Reason and Ziyon from Liquideep. Filmed in black and white by DOP Roscoe Vercueil, In Defence Of My Art positions Tumi as an emperor ready to defend his legacy. The video is full of striking imagery, including a throne of […]Read More

Kyle Lewis directs Toya Delazy¹s Forbidden Fruit music video

Arcade Content’s Kyle Lewis directed Toya Delazy’s Forbidden Fruit music video, which has been hailed across the Twittersphere as “masterful,” “a work of art” and “daring…  in the context of anti-gay politics in Africa.” Forbidden Fruit is the first single off Delazy’s second album, Ascension, which was released on Tuesday by Sony Music Africa. In 2013, Delazy won South African […]Read More