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Boring billboards, awkward song and dance routines and random hashtags – who hasn’t seen an advert at some point that they feel they could have done a bit better? Because despite the advertising and marketing industry being packed to the brim of big personalities who hold our creative community to a high standard, every year […]Read More
With the spectre of COVID-19 still looming large, it’s been a Loerie Awards with a difference this past week. But Joe Public United was up to the challenge, successfully defending their title as Agency of the Year for a third year running and topping the rankings as Regional Agency Group of the Year… rounding off […]Read More
Boniswa Pezisa, Net#work BBDO’s Group Chief Executive is this year’s Loeries Hall of Fame inductee. The Hall of Fame was introduced by the Loeries in 2008 to recognise dedicated individuals who have contributed to the building and elevation of the creative and brand communications industry. “Boniswa is well respected as a committed leader and advocate for transformation in the industry. She is also a former chairperson of the both the Loeries and the ACA commands […]Read More
The continued development of the creative economy and celebration of creative excellence across the region helps grow businesses according to ABinBev one of the Loeries’ partners for Loeries Creative Week. “Creativity sells and supporting bodies like the Loeries ensures the sustainability and growth of the creative economy. Great work, and the people behind great work […]Read More
Chicken Licken’s Managing Director & Chief Marketer, Chantal Sombonos-Van Tonder, has made Loeries history by being the first second generation award winner of the coveted Marketing Leadership Award, an honour her late father George Sombonos received in 2013. The award was introduced by the Loeries in 2007, to recognise an individual for their marketing achievements over a sustained period of time. Previous winners have included Andrea Quaye, former Vice President of Marketing […]Read More
In recognition of important political, societal, and cultural issues that currently impact South Africans, the Loeries and the U.S. Embassy in Pretoria have partnered to uplift and up-skill youth in the brand communications space. “The initiative aims to inspire and foster creative excellence and innovation in the broader advertising and communications industry,” explained Loeries CEO, […]Read More
Do you want to change how women are portrayed in advertising? Gallo Images and the Loeries believe it is time to #GetReal through real stories from real women. Share a pic of yourself, or of a woman in advertising that you admire, along with a 250 word explanatory story to join this movement. During the […]Read More
It recently came to light that a campaign awarded a Gold Loerie, as well as a Silver Loerie and a Craft Certificate, for the Apartheid Museum by TBWA Hunt Lascaris Johannesburg titled “Past and Present” had some inaccuracies in the content. Some quotes used in the campaign were shown to be incorrectly attributed. The agency […]Read More
Tseliso Rangaka, Executive Creative Director at Ogilvy Cape Town, has been appointed Chairman of the Loeries for the next two years. He takes over from Suhana Gordhan, Creative Director at FCB Africa, who ended her term as Chairwoman. The announcement was made during the first night of the 40th Loerie Awards on Friday, 17 August […]Read More
On the 40th anniversary of the Loeries, the best of brand communication across Africa and the Middle East was awarded over two nights in Durban. At the awards ceremonies on Friday 17 and Saturday 18 August, hosted by Donovan Goliath, 287 Loeries were awarded across 14 categories including 6 Grands Prix, 31 Golds, 69 Silvers, 113 […]Read More
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