IMPORTANT NOTICE: For up to date information about the COVID-19 pandemic visit www.sacoronavirus.co.za

Tags : Marcus Stephens

Precision targeting helps advertisers hit the mark with consumers

Advertising in the past was indiscriminate, and from the audience’s point of view, often intrusive and annoying. That picture is changing rapidly as marketers begin to use targeting to deliver digital ads that are more relevant, engaging and interesting for the viewer. In South Africa, marketers are beginning to wake up to the power of […]Read More