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Tags : marketing

Socially Crafting A Digital Africa

Spotting a unique opportunity in the space, Samantha Coom founded The Social Craft, and together with Turn Left Media (LinkedIn’s official partner in Sub-Saharan Africa) the new dynamic duo are injecting passion, expertise and skills development into the digital marketing space across Africa, the Middle East and Mediterranean countries. In January 2021 Samantha Coom launched The Social […]Read More

Adapting Marketing To The Post-Covid: The New Normal

2020 has been a tumultuous year and the Covid-19 pandemic has drastically impacted all spheres of life. As governments across the world deliberate, escalate and de-escalate lockdown strategies, businesses have been forced to adapt to a new reality. In South Africa we have fared better than most and are currently in lockdown Level 1, however, […]Read More

United By Inspiration United By Dickies

Dickies has launched its first ever global multimedia marketing campaign – United by Inspiration, United by Dickies.  The global campaign features makers of various products and art spanning worldwide; from culture-drivers to traditional artisans. Globally, from different countries and cities, these makers share the same motive driven by their crafts with the definitive goal of creating a […]Read More

Be Brave To Stand Out: Five Tips To Elevate A

In 2020 the world has experienced what is set to be the largest phase of digital disruption, as in just a few short months, every brand has had to rapidly enhance their online presence and offerings. More than ever, brands need to be brave, nimble and defiant in digital. Modern marketing professionals need to flip […]Read More

ICYMI: United In Creativity Hosted By Veli Ngubane

On this episode of United In Creativity, Veli Ngubane, CCO of Avatar Agency Group, spoke to Grant Norton, CEO of Nikon, about outlining the steps they’ve taken to transform the organisation after a horrendous campaign. Stay abreast of all things creative @sacreativesRead More

How Digital Came To The Rescue

Coasting through the COVID-19 era has its ups and downs. One thing the majority of the world can agree on, is that we’re living through a major cultural, economic and sociological event. The scale of disruption has forced communications agencies globally to rethink their strategies, which, for many has meant a radical pivot to be […]Read More

ICYMI: United In Creativity Hosted By Veli Ngubane

Veli Ngubane, CCO of Avatar Agency Group, hosted Mathe Okaba, CEO of ACA – Association for Communication and Advertising, for our #UnitedInCreativity sessions. They spoke about finding practical ways to transform the advertising industry. Stay abreast of all things creative @sacreativesRead More

How Brands Can Be There For At-Home Consumers

The COVID-19 pandemic has profoundly disrupted everyday life, as millions of people worldwide are practicing physical and social distancing. Adapting to this new way of life means embracing teaching, learning, exercising, shopping, and working from home through online platforms. Spending more time indoors, and alone for some, means people are welcoming new ways to keep […]Read More