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Tags : Mindshare

Wavemaker Teenage Research Report: Understanding The Gatekeepers Of Modern And

A collaborative effort between GroupM agencies: Wavemaker, Mediacom and Mindshare was undertaken to understand the behaviour, attitude, media consumption usage and psyche of teenagers. The research study delivers key insight into this under-researched, but important audience segment. “Teenagers are important to brands because they are early adopters and wield substantial purchasing power. Understanding this market […]Read More

Riverbed Agency Launches AdCrashers Campaign for SMMEs

As South Africa gradually reopens its economy, Marketing and Communications agency – Riverbed, has launched an initiative to help small businesses affected by COVID-19, get back on their feet. Through Riverbed’s AdCrashers initiative, the agency will develop through-the-line advertising campaigns for hard-hit small businesses. By partnering with big media owners, Riverbed will be able to […]Read More