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Tags : Musica

When Words Fail, Music Speaks

Tapping into the insight that, no matter the situation, there is probably a song that expresses your feelings better than you would, FCB Cape Town developed this television commercial for Musica. South Africa’s leading chain offering a world of entertainment with the latest in movies, music, games, and accessories, Musica tasked the agency with creating an ad […]Read More

WHEN WORDS FAIL, MUSIC SPEAKS: A NEW TVC CAMPAIGN FOR

The first two ads for Musica’s new campaign have recently flighted, they explore the idea of being stuck in a very awkward moment, where there are no words, but where the right song can say all that needs to be said. Directed by Bioscope Films’ Hylton Tannenbaum, the commercials feature some unusual choices in casting. […]Read More