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Sunu wins Gold, two Silvers and Bronze at Cannes Lions

Egg Films’ Sunu took home Gold, two Silvers and Bronze in the Entertainment, Entertainment for Music and Media categories at Cannes Lions International Festival of Creativity, the world’s most prestigious advertising awards. Sunu won for directing the music videos and brand films for One Source, Native VML’s campaign for Absolut starring Khuli Chana, Sarkodie, Victoria […]Read More


NATIVE VML  is delighted to announce that Jason Xenopoulos, CEO and Chief Creative Officer of NATIVE VML, has been selected as a Jury member for the Cannes Entertainment Lions. Lions Entertainment is a two-day specialist event that takes place on 21-22 June 2017 as part of Cannes Lions. Lions Entertainment focusses on the future of […]Read More

IAB SA introduces Bookmarks entry workshops

Do you want to ensure your Bookmarks entries stand the best possible chance of scooping a coveted pixel at South Africa’s most sought-after digital awards celebrating all things digital? Get out your diaries because this year, the IAB Bookmarks 2017 will run informative how-to-enter-workshops. Josephine Buys, the CEO of IAB SA says, “For the first […]Read More

Africa is Absolut campaign wins Silver APEX

Native VML’s Africa Is Absolut campaign won Silver in the Change category at last week’s APEX Awards, which celebrates campaigns that deliver tangible returns. Arcade Content produced both the campaign’s film pieces, directed by Kyle Lewis and Lebogang Rasethaba respectively. The campaign helped Absolut achieve an increase of 89% in sales volume and 6% in market share […]Read More

SA Cannes Predictions – here they are

Can you believe it’s that time of year and the SA Cannes Predictions are once again upon us? The Cannes Predictors are always a collection of SA’s creative heavyweights and this year is no exception with Jason Xenopoulos, Peter Khoury, Mariana O’Kelly and Brett Morris making up the panel. They have chosen which they think of SA’s 870 entries into […]Read More

NATIVE VML celebrates 5 years of creating purpose driven work

In 2010, a historic industry landmark event saw the merging of three of South Africa’s leading specialist digital agencies (Brandsh, Cambrient and Stonewall+ Digital Marketing) to form NATIVE, with the bold ambition to become South Africa’s leading digital agency. The newly formed entity had a clear vision to create purpose-driven work that lives in people’s […]Read More

NATIVE VML appointed as lead agency for Absolut Vodka SA

After three years of working with Absolut Vodka SA, NATIVE VML has expanded its role from a niche digital supplier to the brand’s lead agency. “From the beginning NATIVE VML has prided itself on being strategically and creatively led. The agency’s new role on Absolut is testament to this positioning,” says Jason Xenopoulos, CEO and Chief Creative […]Read More

The idea is not in the execution

During my final year as an advertising student I attended the now defunct Eagle Awards breakfast. The international judges that year (2000) were David Droga and Steve Dunn. At the time Dunn was the Executive Creative Director at Ogilvy in London and Droga was the global Creative Director for Saatchi & Saatchi. They both showed […]Read More

NATIVE VML’s Trend Report Summary – July 2015

Imagine a world with thought-controlled prosthetic limbs and data-gathering smart beehives… NATIVE VML’s latest Trends Report takes a look at ground-breaking innovations in marketing, storytelling and digital culture locally and abroad. On the retail front, many brands and retailers are still adjusting to the way people consume content on their phones. With Google already looking at […]Read More

Cavendish gets Cosy

Cavendish Square’s newly launched Beyond Words campaign is in full swing with shoppers delighting in the experience-orientated campaign. Inspired by the tactility and crafted nature of product and fashion design, the creative team behind the concept at NATIVE VML created a typography series out of products and cast a dancer for the campaign. ‘Cosy’ – the first […]Read More