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Tags : Oglivy & Mather New York

COCA-COLA ANNOUNCES “ONE BRAND” GLOBAL MARKETING APPROACH

Launches New Global Campaign “Taste the Feeling” On the 19th January, at an event in Paris, the Company’s Chief Marketing Officer, Marcos de Quinto, revealed a new ‘One Brand’ global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in […]Read More

COCA-COLA ANNOUNCES “ONE BRAND” GLOBAL MARKETING APPROACH

On the 19th January, at an event in Paris, the Company’s Chief Marketing Officer, Marcos de Quinto, revealed a new ‘One Brand’ global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign, “Taste the Feeling.” The […]Read More