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Tags : #Operation45

The most meaningful 45 minutes of Lebogang Rasethaba’s career

Arcade Content director Lebogang Rasethaba recently directed two short documentaries for Operation Smile as part of Y&R South Africa’s gutsy live cross-platform idea #Operation45. In South Africa, one in every 700 children will be born with a cleft lip or palate. #Operation45 piggybacked on South Africa’s biggest soccer event, the Soweto Derby between Kaizer Chiefs and Orlando Pirates, to […]Read More