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Tags : Siya Metane

What Can Marketers Learn From The Phenomenon That Is Jerusalema?

Imagine how Master KG felt when President Ramaphosa recommended that South Africa take up the Jerusalema challenge on Heritage Day. Perhaps it felt better than the day the song hit 100 million views on YouTube. Or better than the day Nigeria’s biggest music star, Burna Boy, remixed the song, propelling it right across Africa and […]Read More