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Tags : The MediaShop

The MediaShop runs South Africa’s first ever programmatic radio campaign

The MediaShop, through their multiple-award winning ad tech unit, Cadreon, has launched the first ever programmatic audio campaign in South Africa. The MediaShop are the first agency in the market to pioneer buying radio in this ground-breaking way. Programmatic audio uses data to target ads to relevant geographies, time slots, and audiences, allowing advertisers to […]Read More

The MediaShop partners with empowerment initiative

The MediaShop has confirmed its involvement, for the next three years, in the Ciao Bella initiative, which aims to empower young women to better their lives and provide them with a foot into the media and advertising industry.  “This amazing initiative was created by one of our own, our HR Manager for the Group Alarece […]Read More