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Tags : YouTube

Shaking It Up Through Marketing With A Twist

Have you ever experienced the discomfort of your freeloading guests spoiling your show? Perhaps you sent a video meant for ‘bae’ to your mom instead? Or maybe you have those payday blues… Hey, at least you don’t have to compete with a sociopathic intern! These are just a few of the misadventures on the Aromat […]Read More

A New Dawn for Influencer Marketing in South Africa is

COVID-19 has brought many changes to various industries including marketing. Zubeida Goolam, co-founder and creative partner at BRANDTRUTH//DGLT unpacks the new dawn of influencer marketing. At the beginning of the national lockdown, a tweet by author, Haji Mohamed Dawjee, sparked widespread debate around the relevance of influencer marketing. In the tweet, she said that “this pandemic has […]Read More

DUBAI LYNX AND YOUTUBE 7-DAY BRIEF RETURNS

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. Returning to Dubai Lynx for another year, the 7-Day Brief, powered by YouTube, is a competition that aims to raise […]Read More

AfricaFilms.tv South Africa Online Film Festival

Following in the footsteps of Amazon’s LOVEFiLM and the recent launch of YouTube’s online movie rental service, AfricaFilms.tv introduces itself as the first legal download site for films from and about Africa and the diaspora. This initiative, created by the Senegalese company SOON, manages its entire e-store from Africa. It is based upon the co-operation between AfricaFilms.tv and […]Read More

CANNES LIONS NAMES YOUTUBE’S SALAR KAMANGAR AS MEDIA PERSON OF

Cinemark, the official local representatives of Cannes Lions and its affiliated global advertising awards programmes, presents the latest news from the Cannes Lions International Festival of Creativity. The Cannes Lions International Festival of Creativity is the world’s largest and most prestigious annual awards and celebration of creative excellence in advertising and communications. Every year, the Festival […]Read More

Sean Metelerkamp shoots Diesel + EDUN fashion film for Vice

Sean Metelerkamp shoots Diesel + EDUN fashion film for Vice Sean’s first job since joining Fly On The Wall was Puppets vs. Pantsula, a Diesel + EDUN fashion film for Vice Magazine, shot in Soweto.  Sean directed the original Die Antwoord music video, Zef Side, which has just under 14 million views on YouTube; won a D&AD Yellow […]Read More

Online advertising is not banner advertising-Lets get Creative!

So you’ve designed a gazillion banners and it seems like that’s the only way to market, and it’s getting as boring as unbuttered brown bread. What now? Well, I suggest we look at a few of the exciting guerrilla campaigns we’ve done in the past as designers. Guerrilla marketing campaigns are different, interactive and often […]Read More

Vega Durban student initiates viral ‘tsunami’ !

It’s sometimes amazing how one small action can lead to an unexpected ‘tsunami’ of events!  Suegnet van der Spuy, one of Vega Durban’s Brand Building third year students, suggested to Max Cluer Sports Marketing that they post a video of her brother Evan onto YouTube after showing it to her Vega lecturer and classmates. This […]Read More