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Tags : Zubeida Goolam

5 Ways Your Business Can Reach More People With Hashtags

Hashtags are a key component in any social media strategy.  When used correctly, they can increase your business’s discoverability online and reach more people who could potentially be interested in your products or services. In order to successfully use hashtags and not get penalized by those dreaded social media algorithms, you need to understand how they […]Read More

A New Dawn for Influencer Marketing in South Africa is

COVID-19 has brought many changes to various industries including marketing. Zubeida Goolam, co-founder and creative partner at BRANDTRUTH//DGLT unpacks the new dawn of influencer marketing. At the beginning of the national lockdown, a tweet by author, Haji Mohamed Dawjee, sparked widespread debate around the relevance of influencer marketing. In the tweet, she said that “this pandemic has […]Read More