The Browsing Copy project focuses on unloved books, those that remained on the shelves unsold. These books are collected from local bookstores and designers around the world are invited to use them as canvases to express their creativity thus giving the books a second life. The ‘before & after’ results are documented. This is an on-going project and 20 to 25 designers are invited for each series. The two series is exhibited online. And a 300-page catalogue is printed to features both series one & two of the project and the 45 designers’ contributions. Only 300 copies were printed and circulated and exhibited around the world’s good bookstores, shops and design studios just for people to browse. It’s not for sale. The catalogues will be collected back after a period of time and pass on to the next line of shops. Condition of the catalogues and the places they’ve been will be documented on its website
A little More about Beautiful Design Studio
Beautiful is a design studio set up by creative director, Roy Poh. Nominated by Institute of Advertising Singapore as 15 most influential Creative Directors in Singapore for 2006, 2007, 2010 & 2011, Roy has proven that good work need not be given up just to survive in today’s market with awards like the D&AD, Oneshow, Art Director’s Club, Cannes, Clio, Young Guns, Communication Arts and many more of his projects have been featured in renowned industry periodicals.
Roy has also been invited to judge at both international and local award shows like the Australia Young Guns Design & Advertising Award, the Singapore Creative Circle Award, Young Asian Designers Award, and the D&AD Global Award in London. And most recently, he sat on the design panel at Canneslion and Spikes Asia Awards.
He constantly devote his personal time to the industry by tutoring students, contributing his services to design councils and associations, on various advisory panels for local art schools, participating in charity events through his designs and supporting the Singapore Design Festivals. Roy was also invited to give a talk on ‘Creativity in Singapore’ in London together with Minister of Communications and the Arts, Dr Lee Boon Yang.
Most recently, Roy, together with 6 other industry creative leaders, founded The Design Society. A Singapore registered, non-profit organization dedicated to the goals of raising the general standard of design in Singapore, and growing its reach internationally. The focused on Applied Graphic Design and its contributions to Singapore visual culture and society in general. Seeking to inspire local designers and engage the public through greater understanding and appreciation for good design.