Agency Plans for Extensive Growth Across the Continent, Leveraging Its Strong Digital Platform
Thursday, 25 July 2013
David Sable, Global CEO of Y&R, announced today that he has named Yossi Schwartz to the post of Chairman of Y&R Africa. Schwartz currently serves as Chairman of Y&R South Africa, and will continue in that role, as well.
The new appointment signals Y&R’s intent to expand the Y&R network across the continent, which currently has 11 offices. This announcement comes on the heels of the launch of NATIVE VML agency in South Africa, which creates a strong digital platform for Y&R. “Yossi Schwartz is exactly the right person to lead this charge,” said David Sable. “He has deep insight into the region, great leadership skills and a deep passion for the agency and for Africa.
With the establishment of NATIVE VML, we have a strong digital backbone that must be at the heart of any communications program in Africa, along with the strategic and creative resources of Y&R. Together, these companies form an unrivalled offering for clients both here and around the world. For a continent with 600 million mobile users, we have extraordinary capabilities to help advertisers reach their customers effectively.”
Yossi Schwartz stated: “I fell in love with Africa 20 years ago when I first came here. It is an extraordinary, diverse continent with enormous potential forgrowth. We have deep roots in Africa — nearly 50 years in South Africa and close to 40 in Zambia and Kenya. Now is the moment to expand, to leverage the unique offering that Y&R brings with NATIVE VML across the continent. We are committed to having 20 agencies by 2015, serviced by three centres of excellence in South Africa, Kenya and Nigeria. This is truly a historic undertaking and we are tremendously excited.”
Schwartz moved to South Africa from his native Israel, where he had been the Head of Strategy at BBDO. He formed an independent agency, which was acquired by Y&R in 2001. Today, Y&R South Africa is the fourth largest agency group in the country and a creative leader.