Decorex SA today announced that the 2014 Design & Trend Forecast, featuring leading trend forecaster Dion Chang, is to run alongside the Decorex Cape exhibition later this month.
Decorex Cape Town is an official event of the World Design Capital 2014, and the Design & Trend Forecast, would also feature an interior design trend update by design studio FranklinTill plus a report back on the renowned International Kitchen Trade Show, Eurocucina.
The 2014 Design and Trend Forecast is sponsored by leading quartz surfaces manufacturer Caesarstone. Sian Steyn, General Manager of Decorex SA, said she was delighted to be working with the brand as headline sponsor: “We invited Dion to present the Design & Trend Forecast alongside all three Decorex SA exhibitions this year and we are confident that visitors will jump at the opportunity for a trend update which ties into the Decorex SA offering.”
Lisa Aspeling, Communications Manager of Caesarstone, said Caesarstone was synonymous with innovation and cutting edge design, which made sponsorship of the trend talks the perfect association for the brand. “We have worked successfully with Decorex SA for many years to bring design professionals the latest ideas in architecture and design, so being a part of the 2014 trend talks was a natural progression.”
Chang, a former magazine journalist and fashion editor, heads up one of the country’s top trend consultancies, Flux Trends, working with corporates to provide insight into the ever changing relationship between brands, consumers and the communication channels that bind them.
Companies and individuals turn to Chang as a brand consultant and specialist activator because of his ability to see the world from a unique perspective and gauge trends ahead of the curve. He is frequently invited to speak at high-level conferences because of his ability to question, and shift, an audience’s perspective.
Chang said the Design and Trend Forecast for Decorex SA would include a look at the cultural and lifestyle trends for the year ahead.
“The content will be of interest to the man and woman in the street, as well as to interior and other professionals. Our presentation on the 2014 zeitgeist and major trends looks at all aspects of our lives, including food, popular culture as well as shifts in consumer tastes,” he said. Anyone involved in the marketing of products to consumers would be particularly interested in finding out where the shifting tastes were going.
Chang added that there would be a strong African focused section to his 45-minute presentation: “Everyone is looking to Africa as the last frontier – the interest in this untapped market has simply exploded. FranklinTill Studio will be presenting Design Inspirations: A look at five interior design trends for 2015, unpacking the major design references, materials, colour palettes and showcasing a curated selection of Caesarstone surfaces.
Founded by Kate Franklin and Caroline Till in 2010, FranklinTill Studio is a multidisciplinary design studio, bridging research, insight and creative direction. Natsai Cheiza is a senior trends researcher at FranklinTill Studio.
FranklinTill Studio works with clients to provide inspirational ways of developing products and optimising brand experiences, creating insightful output across printed and digital publications, exhibition curation, immersive workshops and experiential events . Recognised leaders in the fields of colour, material and design futures, FranklinTill Studio sits on some of the world’s principal panels for forecasting trends in the global textile industry and is regularly invited to speak about design and material innovation at leading global design events.
Don’t miss this opportunity to listen and engage with some of the world’s leading thinkers. The price of entry to the Decorex Cape Town exhibition is included in the Design and Trend Forecast ticket prices.
Design & Trend Forecast at Decorex Cape Town:
Date: 25th April
Time: 09:00 Registration & teas/coffee
09:30 Talk starts & ends at 12:00
Cost: R350.00 (incl. Vat) per person