Ireland/Davenport creative Ernest Nkosi has produced a film that will be showcased at numerous film festivals, including Toronto in September, Raindance (London) in October and Cannes in 2015. The film has also been selected for screening at the American Film Institute Film Festival. Nkosi is Creative Group Head at Ireland/Davenport and with his background in film has added his storytelling skills to the agency’s pool of creatives.
Phil Ireland comments “We look for people from non-traditional backgrounds and we saw the value in Ernest’s film background. His conceptual strength, scriptwriting skills and his innate ability to do that brings wonderful story telling strengths and creative delivery to the advertising side. The discipline and the craft that Ernest learns from advertising he takes to film.”
For Nkosi being in the advertising environment has added great value to his ability as a film maker. “Being part of the Ireland/Davenport team has added immense value to my abilities as a film maker, not only due to the assistance that Ireland/Davenport has provided in terms of time, mentorship and financial support, but also from taking what I’ve learnt at the agency and applying it to film making,” explains Nkosi.
The Zulu film that was ‘incubated’ at Ireland/Davenport is titled ‘Thina Sobibilie’ (The Two of Us) and tells the story of the strong ties that bind a family. In this particular case, set against a typical South African backdrop, Nkosi recounts how a brother is devoted to protecting his sister through his immense love for her.
While Ireland/Davenport has provided Nkosi with an opportunity to further his film career, his success is his own doing. Ernest is a self-starter who is an extremely dedicated and driven individual. He has overcome a lot of obstacles to get where is today and Ireland/Davenport are very proud to have been part of that.
“I want to bring people through the system and bring people into advertising. We want to find talent in unconventional places and make it possible for people to come into the business. We want to remove those barriers and empower talent. Story telling at the end of it all is story telling, whether it’s short form for advertising or long form for film. What is critical is finding the right individuals,” says Ireland.
Following on from the success of the screening at the Durban International Film Festival, Nkosi has been invited to screen ‘Thina Sobibilie’ at the American Film Institute Film Festival – the oldest and longest running film festival in world and a top tier Oscar qualifying festival.