Loeries Creative Week Cape Town Week kicked off on 15 September and included the Loeries judging at City Hall, which was rounded off with the DStv Seminar of Creativity. The first evening of the 36th Annual Loerie Awards was held on Saturday at the Cape Town International Convention Centre.
The awards were judged by over 140 local and international experts in their fields, including three international jury chairman from San Francisco, Melbourne, New York City, as well as regional judges from Accra, Dar es Salaam and Nairobi.
Winners in the following categories were announced at Saturday night’s ceremony:
Student Awards; Print Communication & The Times Newspaper Award;
Outdoor & Collateral; Ambient, In-Store, Alternative Media, Direct Mail & Field Marketing & the ADreach Street-Pole Award; Communication Design & the Antalis Creative Use of paper Award; Digital & Interactive Communication; and the Unilever Ubuntu Award for Sustainable Marketing.
Special awards were also announced for the Creative Future Scholarship and the Marketing Leadership and Innovation Award.
A total of 142 awards were handed out, three of which were Grands Prix, 16 of which were Gold Awards and nine of which were Craft Golds. Of these, four Student Gold and three Student Craft gold were awarded.
The Three Grand Prix winners were:
- Anti Est and Grid Worldwide Branding for “#Unlearn”, in Design Mixed-Media Campaign.
- Mi-Fone and One Kingdom Creative Studio for “Oju Africa App”, in Digital & Interactive – Mobile Applications & Sites.
- Coca-Cola South Africa and FCB South Africa for “A rainbow for the Rainbow Nation”, in Outdoor Media
- SPECIAL AWARDS
Marketing Leadership and Innovation Award – Claudia Walters
Claudia Walters of Mercedes-Benz was honoured with the Marketing Leadership and Innovation Award.
The award was introduced by the Loeries in 2007, to recognise individuals for their achievements over an extended period of time. Each year, a shortlist is compiled – based on the success of brands over previous years at the Loeries.
Antalis Creative Use of Paper Award
The winner of the 2014 Antalis Creative Use of Paper Award is the Johannesburg Zoo and Y&R South Africa for “See what comes out in the dark”. The award includes two Apple iPads for the creative team.
The Times Newspaper Award
The Times Newspaper Award went to One School at a Time and Joe Public for “Project English.” As part of the prize, Joe Public secures next year’s campaign for the Times Creative Press Ad challenge, valued at R160 000.
Unilever Ubuntu Award for Sustainable Marketing
The Unilever Ubuntu Award for Sustainable Marketing honours brand campaigns that do good while doing good business. A Gold Loerie was awarded to Exclusive Books and 140 BBDO for the Exclusive S.E.E.D Library.
Loeries Creative Future Scholarship
This year the scholarship was awarded to Banzi Kasana of SACS High School in Cape Town. For the first time this year, additional bursaries were offered by Vega School of Brand Leadership and the Red & Yellow School allowing two more students to benefit from the programme. Recipients of these bursaries are Ida Janine van Staden from Parklands College and Chiquita Williams from PJ Olivier Art Centre in Stellenbosch.
This year four Gold Loeries were awarded:
- Emijl de Kock, Leigh Pietersen, Emma Philip, Sanri Pienaar from AAA School of Advertising Cape Town for National Geographic -“Almanac of Extremely Average Animals”.
- Jodia Steenkamp from Stellenbosch Academy of Design and Photography for Expose-“Calendar”.
- Shana Sivewright AD, Melissa Fontini CW from AAA School of Advertising Cape Town for “Recollection”.
- Frané Els from the North-West University for “Ubuzu”.
Three craft Golds were awarded:
- For Print & Design Crafts- Illustration, Karabo Moletsane from the Open Window School of Visual Communication for Sho’t Left, titled “Sho’t Left a zine”.
- For Print & Design Crafts- Typography, Almari Carosini from North-West University for Pylon Typeface, titled “Pylon Typeface”.
- For TV; Film & Video Crafts, Frané Els from the North-West University for Ubuzu titled “Ubuzu”
All the winners will be listed on the Loeries website (www.loeries.com) from Monday, 22 September.
On Sunday evening, 21 September 2014, Loerie winners in the following categories will be announced: Young Creatives; Media Innovation; Effective Creativity; Events & PR Communication; Radio Communication; Africa & The Middle East; Television, Film & Video; and Integrated Campaign.
Loeries Official Rankings
The Loeries Official Rankings provides a thorough and fair process to accurately report on the results of the awards. Rankings tables for agency, brand, digital agency, Film Production Company, category, agency size, countries outside South Africa, Creative Circle agency groups and individual agencies will be released post the awards weekend and once all winners have had the opportunity to check and revise credits. More information is available on loeries.com.
Follow the Loeries on twitter @loeries
The major partners of the 2014 Loeries are DStv Media Sales, the City of
Cape Town, Western Cape Government and Gearhouse South Africa
Adams & Adams, ADreach, Commercial Producers Association, Continental
Outdoor Media, Google, Independent News, The Times, Unilever South Africa, Woolworths, and YFM
Additional Partners and Official Suppliers
AAA School of Advertising, Antalis South Africa, Aon South Africa, Art Board, Backsberg, BEE Online , Cape Town Partnership, Cape Town Tourism, Clive Stewart Photography, Egg Films, Facebook , First Source, Funk Productions, Gallo Images, Graphica, Grid Worldwide, Hertz, Hetzner, Ice Models, Lampost, Media Film Service, McCann, Meltwater, Multiprint Litho, Newsclip, Paygate, Positive Dialogue Communications, Rocketseed, Shimmy Beach Club, Sonovision Studios, South African Airways, Tiekie Barnard Consultancy, Tsogo Sun, Twenty Model Management, and Wesgro
Official Media Partners
Adlip.com, Between 10 & 5, Bizcommunity.com, Brandwork Nigeria, Cape Town Tourism, Design Times, Film & Event Media, Ididthatad.com, News24.com and SourceEcreative
Issue 19 – Available now at Exclusive Books & CNA stores
Issue 20 – November 2014