Creative giant BBDO brought home a hefty haul from this weekend’s Loerie Awards. The network now proudly displays a total of 14 new awards including two Gold and two Silver Loeries.
Chief Creative Officer Mike Schalit says that 2014 has been all about story-telling for the three sub-Saharan offices: 140 BBDO in Cape Town, Net#work BBDO in Johannesburg and BBDO East Africa in Nairobi, Kenya. “The work we’ve done for Coronation, Chicken Licken and Oudemeester each involve a poignant story. It’s this emotional bond with consumers that has been proven to incite action. It is a timeless craft that is becoming increasingly valuable to create real engagement in a cluttered communication landscape with so many moving parts.”
In addition to the agency wins, long-time client Claudia Walters, Marketing Communications Manager at Mercedes-Benz South Africa, was honoured with the Marketing Leadership and Innovation Award. Under Walters’ leadership, Mercedes-Benz South Africa has won 13 Loeries (of which two were Grand Prix), two Ads of the Year, a D&AD Pencil and a Cannes Lions Grand Prix in 2011.
In 2013, Chicken Licken founder, George Sombonos won the same award for his body of work over an extended period with Net#work BBDO.
Cape Town based 140 BBDO brought home a total of seven awards including a well-deserved Gold Ubuntu Award, which celebrates Sustainable Marketing – brand campaigns that do good while doing good business. The prize was awarded to Exclusive Books and 140 BBDO for the Exclusive S.E.E.D Library. The agency also won a Silver for Adidas and Craft Certifications for Oude Meester.
Net#work BBDO scored five awards, amongst them a Gold for Chicken Licken in the Film category. The client initially briefed Net#work to launch South Africa’s first double-decker chicken burger. The agency responded with ‘You don’t have to be a Trucker to eat like one – or do you?’ – the tale of a pint-sized man’s hilarious journey to become and work as a truck driver.
On the continent, BBDO took home two Bronze Loeries in recognition for work done with beer behemoth Tusker. Tusker Lager tasked the agency to develop a concept to celebrate Kenya’s 50 years of independence. The concept that followed captured the imagination of millions via a world-class .mobi site and television reality show – Tusker Twende Kazi.