Frieze Films’ Malo 8 directed Doc Shebeleza, the latest installment in Ogilvy’s popular Feel Every Moment DSTV campaign.
The spot features a mother watching her two daughters dancing – adorably – to Cassper Nyovest’s hit music video on DSTV.
Malo’s challenge was to create something new that still felt like a natural progression from the first four ads.
“I wanted to make the campaign more light-hearted and upbeat,” says Malo. “But without losing the believability and sophistication of the campaign so far.”
To do so, Malo brought on DP Werner Maritz, who shot on anamorphic lenses to create a filmic look, and worked closely with the child actors and Deepend Post editor Paul West to make sure the performances felt real and unrehearsed.