Yes its true, Reebok challenged its loyal fans to tattoo the biggest logo on their body . The Campaign ran on August 30th on location of Sweden’s toughest endurance race, Tough Viking. The brand set up a studio on site whereby they gave logo tattoos to loyal fans. Anyone who got inked automatically qualifying for the big prize of a year long fitness sponsorship worth $5800 (R61958,50). Everyone who participated received a complete fitness kit from Reebok worth $728 (R7776,86). The biggest Tattoo won.
Check out the above video and tell us if this is something you would do.
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