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Searle Street Post wins only VFX Gold at The Loeries


At the 2014 Loerie Awards, Searle Street Post won the only visual effects craft Gold for Prudential South Pole, directedby Velocity Film’s by Keith Rose for Lowe Cape Town.

“We’re delighted and very proud,” says Searle Street Post creative director Heino Henning, singing the praises of Udesh Chetty, who handled both the grade and VFX on the spot.

Heino thanked both Keith Rose and Lowe Cape Town “for having the vision to let us help them not only bring the South Pole to life in a studio in Cape Town but to also recreate the look and feel of the hand-coloured photographs of the black-and-white era. It’s the kind of brief we dream of.”

Searle Street Post spent several weeks researching and developing the necessary techniques, which you can see in the technical breakdown below.

Prudential, in which Sean Bean narrates the story of Robert Scott and Roald Amundsen’s epic race to the South Pole in 1911, also won a Bronze in the TV category and a Production Design craft award.



While no other visual effects crafts were awarded at The Loerie Awards,

Searle Street Post was nominated for their work on Smirnoff The People’s Stadium.

In all, Searle Street Post worked on jobs for Velocity, Egg Films, Giant Films and Sauna International that were up for a whopping 25 Loerie Awards.

Watch below:

Technical breakdown:

Making of:

Smirnoff The People’s Stadium:

Technical breakdown:

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