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A new generation of leadership set to take the helm at Net#work

 A new generation of leadership set to take the helm at Net#work


BBDO announced today that Gautham Narayanan has been appointed as Deputy MD of  and as BBDO Africa Regional Director. Narayanan joins the Johannesburg office following 13 years with BBDO and more recently as a board member of AMVBBDO, the biggest agency in the UK.

“I am excited about the challenges of this new opportunity. Realising Africa’s massive growth potential has to be one of the biggest marketing opportunities available, and I want to be part of it. I was born in India and educated in the UK so this just feels like a natural progression in the global marketplace,” says Narayanan.

He joins the management team at Net#work BBDO as Deputy Managing Director, and BBDO Group CEO Keith Shipley says that the energy and experience that Narayanan brings to the agency is invaluable: “Gau’s drive, extensive business expertise and hands-on global client experience brings a new dynamic to our team.”

Gau Narayanan will also be responsible for developing BBDO’s growing presence in Africa as Regional Director

“He is renowned for shaking things up and revolutionising creative and strategic thinking and we eagerly await the impact he will have on our team and our clients” says Boniswa Pezisa, Group Managing Director. “We are all about the work and he is steeped in the BBDO philosophy of delivering highly impactful work that works.” Narayanan will also be responsible for growing the BBDO network across the company’s hubs in West Africa, East Africa and South Africa.

Referring to himself as a ‘BBDO-lifer’, Narayanan started as an AMVBBDO graduate who was fast tracked to an Account Director in just 3 years. He was then promoted to the AMV board within 7 years and founded Lunar.BBDO, a creative and media start-up agency. Gau has also run AMVBBDO’s most important accounts in local, regional and global roles including British Telecom, Guinness, Snickers, Wrigley and Blackberry.

Shipley concludes that one of the factors that influenced the decision to appoint Gau is his enthusiasm and belief that he can take the Net#work Creative DNA to even higher levels in an exciting new era for the agency.



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