When the First Ever Global Cinema Campaign is launched on 25 September 2015, presenting the Global Goals to end poverty, injustice and climate change, audiences will be in for a delightful surprise – each country will be represented by its national animal.
The ad, which will be ground breaking for the cinema industry, aims to reach seven billion people in seven days following its launch by the United Nations. Yvonne Diogo, Marketing Manager at Cinemark exhorts, “Those participating in the world’s#FIRSTEVERGLOBALCINEMAAD campaign will be able to interact with the big screen when the campaign launches provided that they have downloaded the Global Goals App from their App Store or Google Play. The Global Goals App is now available for download.” The execution of the Global Goals Campaign is made possible by the commitment of the Screen Advertising World Association (SAWA).
“Every country has got together and signed up to a set of protocols. I thought that’s the moment we should capture. That’s what the ad should be about. Except instead of having all of the delegates, wouldn’t it be great to have the animals that represent the countries instead,” explains legendary Sir John Hegarty, Founder of Creative – BBH, who is working on the project.
He adds, “What advertising teaches you is that if you can entertain and engage people they will listen, rather than this constant stream of negativity. It can be fun, we can help people and it doesn’t have to be dire.”
The cinema ad, called #WeHaveAPlan, is part of the Global Goals Campaign, founded by Project Everyone’s Richard Curtis, a British filmmaker, humanitarian and campaigner.
South Africa is one of the countries dedicated to spreading the message and will be screening the ad via Cinemark at Ster-Kinekor cinemas. Download the Global Goals App now to be part of the change.
For more info about Cinemark visit www.cinemark.co.za, follow them on Facebook CinemarkSK and on Twitter @Cinemarksk.