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Sam Coleman directs Black Motion for Ballantine’s Whisky


Premium whisky brand Ballantine’s recently enlisted the vision of Giant Films’ director Sam Coleman, to shoot their latest TV campaign.

With his signature aesthetic, on the visual treatment of the ad, Sam explored the unapologetic sound of rising South African dance floor duo, Black Motion.


The commercial depicts the backstage world of this dynamic duo, who unexpectedly encounter God and Goddess-like troupes of drummers and singers on their way to the stage, showcasing their unique African heritage which is the cornerstone of their sound.


Conceptualised by creative team Paige Nick and Karin Barry-McCormack for imagineNATION Alliance, the campaign celebrates the artists’ proud heritage alongside Ballantine’s fitting mantra: Stay True.

Sam Coleman is represented by Giant Films in Cape Town. View more of Sam’s work here.



Agency: imagineNATION Alliance

Creative Director: Paige Nick

Creative Director: Karin Barry-McCormack

Television Producer: Jaco du Plooy

Account Manager: Nomfundo Dakada

Account Manager: Ashleigh Kohn


Production Company: GIANT FILMS, Cape Town

Director: Sam Coleman

Executive Producer: Emma Lundy

Producer: Cindy Rodkin

Director of Photography: Rory O’ Grady

Art Director: Christopher Bass


Post Production: Upstairs Ludus

Editor: Xander van der Westhuizen

Colourist: Nic Apostoli

Visual Effects Artist: Charmaine Greyling & Darian Simon

Composer: Markus Wormstorm

Audio Mix: The Workroom


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