Converse launched its #CreateAtHome campaign that encouraged fellow friends and fans of the brand to explore, experiment and enhance their creativity whilst at home due to the COVID-19 pandemic.
A major surge of innovation at its finest, Converse’s dedication to highlighting both upcoming and existing artists work has evolved and come into fruition in the form of its adjoining campaign called Unity.
The campaign involves 5 key South African artists that have been tasked to visually depict the African experience of the COVID-19 virus in a way that breathes a refreshed message of hope, strength, positivity and survival into the classic white Converse Hi-top.
With a unique take on the ideals of African expression each artist namely Fhatuwani Mukheli, Sindiso Nyoni, Nardstar, David Tshabalala, and Falko Fantastic, will have their design available for sale for pre-order on Converse’s website.
View this post on Instagram
Art is about breaking down barriers, starting conversations and making connections across all spaces. I’ve partnered with @Converse.ZA as part of their #CreateAtHome campaign where I’ll be designing a pair limited-edition Chuck 70’s sneakers that talks to the current global climate and how Africa will make it through these dark times. Stay tuned for my sneaker reveal. Net proceeds from this collection will go to @nmcf_sa. #CreateAtHome #WeAreAllStars #falko1 #sneakers #streetartist #sneakerculture #spraypaint #graffitiart #elephantstreetart #paintedkicks #snkrs #allstars #graffiti #customshoes #streetartonshoes #collab #covid19 #coronavirus #artduringcovid19
Each sneaker will be customized with only 75 pairs available per design.
View this post on Instagram
Art has the ability to create connections even when we can’t be together. I’ve partnered with @Converse.ZA as part of their #CreateAtHome campaign where I’ll be designing a pair of limited-edition Chuck 70’s sneakers that talk to the current global climate and how Africa will endure. Net proceeds from this collection will go to @nmcf_sa. Stay tuned for my sneaker reveal. #CreateAtHome #WeAreAllStars
In the efforts of giving back to an establishment that has been affected by the pandemic, Converse has selected the Nelson Mandela Children’s Fund in which all proceeds will go to following the sale of all sneakers.
A favoured initiative that encompasses both creativity and philanthropy, The Unity campaign provides the opportunity to purchase a limited and exclusive sneaker featuring the artwork of some of the country’s most appreciated creatives.
Let’s give back with Converse whilst looking forward to a bright and safer future.
Follow the hashtags #CreateAtHome #WeAreAllStars to keep up to date.
Stay abreast of all things creative @sacreatives