July, marks the start of National Cleft And Craniofacial Awareness & Prevention Month. Cleft palate is the third most common birth defect in the world (every 3 minutes a child is born with cleft).
Prominent artist, Greatjoy Ndlovu, is helping to raise funds for cleft lip and cleft palate surgeries by auctioning off a charcoal and oil on canvas artwork titled “Kiss Me Fondly” which he created to fundraise for the NGO Operation Smile South Africa – a global medical organisation that provide free cleft lip and cleft palate surgeries to vulnerable children and adults across Southern Africa.
Proceeds from the sale of the original piece, commissioned specially for the non-profit organisation, will go towards providing free cleft lip and cleft palate reconstructive surgery to vulnerable children and adults across southern Africa.
The charcoal and oil on canvas artwork is described by Ndlovu as being: “…a piece centred upon a deep need harboured within each and every one of us; the need to be loved.”
He continues to say that he chose yellow as the background as it is: “…the most luminous of all the colours in the spectrum, as is it the colour that captures our attention more than any other colour, just like love does when gracefully shown to people. In as much as the illuminating power of sunshine gives life to the universe, likewise, love illuminates our hearts and makes us feel that we belong. This piece is an expression of profound love conveyed to those who need it the most; love not relayed in words but conferred in tender-hearted life-transforming actions.”
Zimbabwean-born Ndlovu is a full-time visual artist based in Johannesburg, South Africa, who has been enjoying a steady rise into art world prominence within South Africa with exhibitions at national art fairs and galleries.
His current body of work renders more of its focus on the portrayal of masculinity, identity and the abstract representation of the nature of thought conceptions, particularly in light of mindset generation as expressed in his 2019 series “Conversations of a Man”.
His principal theme revolves around merging motion and emotion to arouse mental images wrapped in synchrony to his style of art.
Apart from art, Ndlovu is also a philanthropist, working alongside non-profit organisations such as the Operation Smile South Africa and the SOS Children’s Village.
He believes charity, work ethic, education and creativity serve as key catalysts to the development of our communities.
“We are incredibly fortunate to be working with such an incredible talent,” added Lauren Bright, Country Manager for Operation Smile South Africa.
“Not only does his work speak volumes but so do his actions as an active and passionate ambassador for Operation Smile South Africa.”
Do not miss out on this auction for a good course.
See more of his work here.
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