ESPN Africa has announced a collaboration with comedy character Bob O’Connor, the alter ego of actor Tyson Ngubeni, who has been stationed in South Africa since 2018.
Through humour and sporting knowledge, O’Connor will be sharing insights that will help South Africans foster understanding of American sports, both on television and social media.
He will aim to draw parallels between the iconic leagues featured on both ESPN and ESPN 2, as well as the country’s own sporting leagues, in an effort to help explain some of the facets of American sports that have intrigued audiences for years.
O’Connor also does occasional pieces of social commentary on South African cultural nuances. Viewers are encouraged to catch the on-air campaign across both ESPN and ESPN 2, as well as National Geographic, National Geographic Wild and Fox.
“This local brand collaboration with Bob O’Connor will walk side by side with fans as we kick off an action-packed year for sport on the ESPN channels in 2021,” said Evert van der Veer, vice president of Media Networks, The Walt Disney Company Africa.
“His self-deprecating humour and signature comedy style are a treat to watch, while also being invaluable in explaining American sporting leagues to viewers and fans across the continent,” concluded van der Veer.
For more information, visit www.africa.espn.com.
Stay abreast of all things creative @sacreatives