A year after announcing our agreement with the American giant PepsiCo, FESSURA has finally launched the ‘FESSURA X PEPSI‘ capsule collection for Spring-Summer 2021. The collection is now available online at www.fessura.com, in the FESSURA Flagship Stores and in selected multi-brand boutiques around the globe.
FESSURA, portraying a specific idea of style inspired by the new Athleisure tendencies, current city trends and contemporary culture, blends with PEPSI to bring forth an original, technological collection featuring designs and colours in a perfect fusion of the two Brands.
For FESSURA, this is a key development project in our brand expansion strategy. The Capsule influences two iconic lines: the SOCKSHOE (with the Arrow Tab and Edge X models), pioneer in deconstructed footwear which offers a new experience in comfort; and the REFLEX which, thanks to its reflexology-inspired sole, is the perfect choice for our customers who want to balance their own well-being with that of the environment.
“I’m extremely satisfied with our collaboration with PEPSI. This partnership will allow us to develop our business on a global level, while consistently maintaining the unique and innovative values that represent the strength of our brand; another important step in continuing to create value in the FESSURA brand”, emphasises Andrea Vecchiola, CEO and Founder of FESSURA