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Wear it with PRIDE: Levi’s line of tees that are a call to respect all pronouns

 Wear it with PRIDE: Levi’s line of tees that are a call to respect all pronouns

Langa Mavuso x Levi’s

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‘All Pronouns. All Love’ – Levi’s on visibility in fashion

Pronouns are important because they form a huge part of a person’s gender identity. It is therefore crucial to acknowledge someone using the correct pronouns to avoid misgendering them. Additionally, failing to address them using the correct pronouns is disrespectful, it violates their rights and invalidates them and their identity. To not have to navigate society correcting and asking people to respect how you identify is a privilege. Join Levi’s in their cause for visibility and respect for everyone regardless of their gender identity.

Levi’s is flying the PRIDE flag with pride and the respect that it deserves. The brand launched a line of tees (T-shirts) that embrace all pronouns. In addition to this, Levi’s  is giving 100% of the net to OutRight Action International, an international human rights organization whose mission is to improve the lives of the LGBTQIA+ community and in doing so, empower and uplift them.

Link: https://www.levi.co.za/campaign/unisex/pride/.

Tshedza Mashamba