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CHICKEN LICKEN RECREATES CLASSIC TV SERIES ‘KNIGHT RIDER’ TO INTRODUCE THE NEW SUPER SLIDER: NYATHI RIDER

 CHICKEN LICKEN RECREATES CLASSIC TV SERIES ‘KNIGHT RIDER’ TO INTRODUCE THE NEW SUPER SLIDER: NYATHI RIDER
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Johannesburg, May 2021Michael Knight and KITT are an 80s duo that every South African knows and loves. But what if KITT was no longer in America? What if he had a new owner and a new best friend? Chicken Licken®, together with their brand and communications agency, Joe Public United, reimagined this classic in a South African context to create a new offthewall film: Nyathi Rider. The seamless connection with Knight Rider introduces South Africans to not just the new Super Slider but a new rider, Michael Nyathi.

Leveraging on the predilection for rewatching old series, thefilm strikes the perfect balance between then and now. The director, Mfundo Mkhize from Ola Films, was able to evoke nostalgia of the classic TV series while giving it a modern twist. He went as far as to track down KITT and even put a brandnew spin on the iconic theme song.

“We are thrilled to share such a great partnership with Chicken Licken who allows us to explore and experiment within the creative space. The film delivers a humorous and well-crafted reboot of the much-loved Knight Rider and the the sleek talking car that helped Michael Knight solve crimes. This brand connection was a no-brainer. Just like how everybody revered Michael’s car, we believe everybody will love the new Chicken Licken Super Slider,” says Chief Creative Officer, Xolisa Dyeshana, Joe Public United.

Chicken Licken’s belief in storytelling through creativity is evident in the films as it pushes brand and product awareness through nostalgia, which aims to elicit the current ‘rewatching phenomenon’.

 

Watch it here: https://youtu.be/WhfUvo9PvWU 

Credits:

Brand: Chicken Licken®

Client: Chantal Sombonos van Tonder

Agency: Joe Public

Group Chief Creative Officer:  Pepe Marais

Chief Creative Officer: Xolisa Dyeshana

Executive Creative Director: Megan Perks

Creative Director:  Claudi Potter

Art Director: Tshepo Mogorosi

Copywriter: Tshepo Tumahole

Creative Business Director: Amber Mackeurtan

Account Manager: Asbo Ofori-Amanfo

Social Media Manager: Karabo Mashele

Agency Producer: Yash Raidu

Media: Suraya Pillay

Production Company: Ola Films

Director: Mfundo Mkhize

Exec Producers: Olivia Leitch / Brian Critchfield

Director of Photography: Adam Bentel 

Production Art Director: Keenan McAdam

Wardrobe Stylist: Rozanne Whyte

Editor & Company:  Saki Bergh / Left Post Production 

VFX Creative Director and Onset Supervisor: Wayne Smith

Lead Compositor: Keno Naidoo

Postproduction : Left info missing?

Colourist : Craig Simonetti

Music Company / Composer: Zethu Mashika

Audio / Final Mix : Sergio da Cruz

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