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Levi’s Strauss Africa welcome Thuli Phongolo as new brand ambassador

 Levi’s Strauss Africa welcome Thuli Phongolo as new brand ambassador

The struggle of finding the perfect fitting jeans is over. Levi’s®, known for their heritage of producing quality durable denim jeans, has expanded their product range to be more inclusive of a variation of body types.

For the first time, Levi’s® celebrates woman’s curves with the new Curvy range of jeans. Specially cut for a fuller physique, Levi’s® wants every woman to feel great in their jeans no matter what their shape or size.

(Pictured): Levi’s® Curvy ambassador Thuli Phongolo alongside Quintessa Ali and Oratile Moh

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This year, Levi’s® welcomes DJ, actress and public figure Thuli Phongolo to the Levi’s® Curvy family. As the local face of the Levi’s® Curvy range, Thuli shows just how well Curvy jeans celebrate your shape. Beauty entrepreneur Quintessa Ali and fashion enthusiast Oratile Moh appear alongside Thuli in this year’s Curvy campaign, proving that Levi’s® Curvy jeans are made to compliment all curves.


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“I’m overly ecstatic to announce that I’m the new ambassador of @levis_africa curvy jeans! The Curvy Jeans collection was made with YOU in mind, allowing you a perfect fit that mimics your body shape in a flattering way yet still comfortable!” shares ambassador Thuli Phongolo via Instagram post.

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The range of Curvy jeans is offered in a skinny fit. It boasts a mid-rise waist with an improved waistband to compliment a variety of body shapes. The fabrics have 40-50% stretch with strong recovery and embroidered back pocket details. Levi’s® will be expanding on the Curvy offering this year, introducing straight and flare fits in October 2022.

(Pictured): DJ and actress Thuli Phongolo in her Levi’s Curvy jeans

The Levi’s® Curvy range can be purchased from, select retailers and at Levi’s® stores nationwide. The Curvy Jeans are available in Levi’s® women’s sizes 24 to 38 (South African sizes: 28 to 42).

For more information about the Levi’s® Curvy range follow @levis_africa on Instagram and @Levis.South.Africa on Facebook.

Lolwetu Pakati