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Adidas unites with award-winning contemporary fashion designer, Thebe Magugu on their first collection inspired by African heritage, inclusivity, and kinship. Today, lifestyle and performance brand Adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed […]Read More
In a 2019 report, the popular multimedia messaging app Snap Chat, in partnership with JWT Intelligence, complied a lengthy read that dissected the new generation of creatives. A conclusive point raised in the study that really stood out amongst the words on the digital page was a statement that summed up an undeniable phenomenon within the Gen […]Read More
Thebe Magugu on raising awareness of corruption in South Africa and highlighting the whistleblowers who fight it As the guest designer at the 100th edition of Pitti Uomo. Thebe Magugu uses the ancient fortress as an opportunity to raise awareness of one of the most serious issues affecting our country. Magugu presents his first full […]Read More
An amalgamation of the loafers that touch the ground of Jozi’s CBD and the 15th century Crackow shoes When art meets art, the birth of something breathtaking takes place. South African fashion designer Thebe Magagu does not just design and create garments. Everything that comes from his artistic expression is deliberate. He considers so much […]Read More
A Fashion Collection Where the Best in Fashion and Innovation Meet. Castle Lite has partnered with Thebe Magugu to launch an innovative fashion collaboration set to disrupt the local fashion scene in true Castle Lite style. Dubbed the Castle Lite Drop, the collection introduces Castle Lite to the fashion industry, through a game-changing collection specifically designed for […]Read More
The 2019 LVMH Prize winner, Thebe Magugu, took to Instagram to introduce his followers to his campaign for AW20’s “ANTHRO 1” collection. Magugu described the campaign as “an exploration of objects strongly associated with my childhood in the township of Galeshewe”. His eponymous contemporary South African women’s wear fashion brand was launched in 2016 after […]Read More
The struggle of finding the perfect fitting jeans is over. Levi’s®, known for their heritage of producing quality durable denim jeans, has expanded their product range to be more inclusive of a variation of body types. For the first time, Levi’s® celebrates woman’s curves with the new Curvy range of jeans. Specially cut for a […]Read More
With the upturn of the global South infiltrating creative hubs of the western world, African creatives have been shining in their respective fields at colossal heights. South African designers Thebe Magugu, Lukhanyo Mndingi, Rich Mnisi, Palesa Mokubung, MmusoMaxwell and Laduma Ngxokolo of Maxhosa have made global breakthrough in recent years. READ:Thebe Magugu and Adidas unveil […]Read More
South African design & lifestyle brand, Neimil, partnered with locally loved beer Stella Artois to launch ‘The Hut’ chair collection at Decorex Johannesburg this past weekend. Designers and Neimil co-founders Keneilwe Mothoa and Lubabalo Mxalisa walked away with the ‘Best New Talent’ award in the process. Inspired by hand-selected craftsmanship, influenced by the architectural, spiritual, and […]Read More
As South Africans return to their daily lives of work, play and creativity, Reebok has teamed up with local giants to remind us that Life is Not a Spectator Sport. Harnessing the power of digital storytelling, and the essence of the Reebok brand, they invite us to get off the side-lines and live large. […]Read More
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