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Search Results for: adidas

Thebe Magugu and Adidas unveil first collaborative collection

Adidas unites with award-winning contemporary fashion designer, Thebe Magugu on their first collection inspired by African heritage, inclusivity, and kinship. Today, lifestyle and performance brand Adidas unveils the first of two drops with South African luxury designer, Thebe Magugu. The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed […]Read More

Rich Mnisi and Adidas Are Back With a Reboot of

Earlier this year renowned sportswear & lifestyle brand Adidas dropped an exclusive collaboration with luxury fashion label Rich Mnisi. The partnership delivered sportswear inspired by the designer’s Tsonga community origins and the spirit of Pride.  The success of the collaboration was well received, with the likes of Siya Kolisi, Ama Qamata, Shekhinah, Sarah Langa and […]Read More

Adidas Puts On A Spectacle At ‘I’mPossible Festival’

Adidas Puts Together A Well Oiled Spectacle Lifestyle and fitness brand Adidas hosted an exclusive woman’s only festival in celebration of  ‘all things possible’ and boy was it a fun filled day. From the spirited exercise routines lead by ‘Queen Fit Ass’ Mapule Ndhlovu, Jeff Fitness and US yogi and body positivity advocate Jessamyn Stanley, to the […]Read More

Terence Neale directs second global adidas Originals campaign

Egg Film’s Terence Neale directed Original Is Never Finished, adidas Originals’ new global commercial featuring visionaries from the worlds of music, skate, sport, style and art. Shot in South Africa, with celebrity pickups in Los Angeles, Original Is Never Finished trended on YouTube on its release, racking up over four million views in under 48 […]Read More

ADIDAS SHOWS THAT CREATIVITY IS WHAT DEFINES ATHLETES IN NEW

adidas today premiered a new series of films kicking off the brand’s Sport16 initiative, underlining adidas’ leadership and passion for sports. The first chapter of films, “I’m Here to Create,” is told through a female athlete’s lens and stars global tennis icon Caroline Wozniacki, WNBA All-Star Candace Parker, supermodel/entrepreneur Karlie Kloss, tennis star Ana Ivanovi?, soccer prodigy […]Read More

Terence Neale cracks Best Ads On TV for global adidas

Egg Films’ Terence Neale is in the international spotlight again for Your Future is Not Mine, a global adidas Originals short film for New York agency Johannes Leonardo. Your Future is Not Mine cracked this week’s Best Ads on TV; was Top Spot of The Week on Shoot; and was Editor’s Pick on Creativity and Little Black Book. Beautifully soundtracked by Daisy Hamel-Buffa, the short film challenges the […]Read More

Paving a way in skate culture with adidas skateboarding

As the latest member to join the adidas skateboarding team, Allan Adams has been submerged in a life of skate culture from a very young age – and was highly influenced by one of South Africa’s legendary skateboarders and older brother, Moses Adams. “I grew up watching my brother skate. He gave me my first […]Read More

THE ADIDAS ORIGINALS TUBULAR MEETS THE STREETS OF JOHANNESBURG

On Friday 2 October adidas Originals boldly launched four new styles from the SS16 Tubular collection, which was revealed by a group of local models moving around architectural obstacles in an atmospheric window display within AREA3. Creative lighting and backdrops ensured that the essence of Tubular’s conceptual style was perfectly captured and the exterior of the […]Read More

adidas Originals collaboration with The Sartists gives global campaign a

Powerful short film celebrates creative authenticity in South Africa – Earlier this year adidas Originals kicked off a global campaign with a star-studded TVC that challenged the notion of what it means to be a superstar. The push – one of the largest ever for the Originals brand – celebrates the 45th anniversary of the Superstar, adidas Originals’ […]Read More

The YEEZY BOOST 350 BLACK, by adidas Originals and Kanye

Following the unprecedented global anticipation of the YEEZY BOOST 350 released in a white colorway this past June, Kanye West and adidas Originals now announce the forthcoming global drop of an all black version on 22 August 2015. The shoe will feature uppers composed of tonal Primeknit: a breakthrough material developed using adidas’ most advanced […]Read More