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Tags : BMW

Magnetic Creative Rakes In 12 Wins At The 2020 MUSE

South Africa-based international branding agency Magnetic Creative, recently celebrated another round of awards recognising exceptional creative work, raking in 12 industry awards at the  internationally recognised MUSE Creative Awards. Awards include five Platinum, five Gold and two Silver Awards in four categories – Video; Strategic Program; Content Marketing and Corporate Identity. The 2020 MUSE Creative and MUSE Design […]Read More

BMW’s Latest Ad: A Beautiful Story With A Bitter After

On Sunday, September 20th, BMW premiered their latest ad for their brand new 330is limited edition. The ad pays homage to an iconic model in the South African market; the BMW 325is model, known as iGusheshe in the streets. Owed to the depth of our relationship with this 30+ year old veteran, leveraging this endeared legacy […]Read More

Egg Films’ Kyle Lewis directs ‘Ungovernable’ BMW commercial

Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2. OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become […]Read More


Liesl Karpinski and the Spitfire Films team are excited to announce the launch of NODE CONTENT.TV, a brand new content division powered by Spitfire Films, Produce Sound and Aces Post. NODE CONTENT.TV successfully launches with its first job for BMW – the first piece of local content produced by the prestigious European brand in five […]Read More

A Decade of Collaboration & Partnership

Ireland/Davenport and BMW will be parting ways, after a brilliant decade spent creating global award-winning work on the BMW brand. Sue Napier, MD of Ireland/Davenport says: “We have been truly honoured to work for the past 10 years on one of the world’s best loved and most well-known brands. We have created some truly memorable work, learnt […]Read More

A voice-navigated website that will make you fall in love

When it comes to electric vehicles, South Africans are more than sceptical. While they have been very successful overseas, South Africans believe them to be expensive, sluggish, and given the energy crisis in our country, impractical. This was something the NATIVE VML team had to be cognisant of when devising the launch campaign for BMW’s […]Read More