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Tags : Brands

Harnessing The Power Of Purpose

Recognising brands that excelled in the face of 2020 adversities for the betterment of humanity. It’s no secret that 2020 was one of the most challenging years in modern history. According to the Global Web Index’ Connecting the Dots 2021 Report, the COVID-19 pandemic was a baptism by fire for many brands, testing purpose-driven commitments […]Read More

Information Is King – For Consumers, Retailers, And Brands

The 2020 South African Loyalty Awards highlighted the increasing value of targeted information in the retail space for all stakeholders – consumers, retailers and brands – with competition criteria measuring how loyalty excellence can drive commercial results and better customer experiences. South Africa is proving to be ahead of the global loyalty game, according to […]Read More

United By Inspiration United By Dickies

Dickies has launched its first ever global multimedia marketing campaign – United by Inspiration, United by Dickies.  The global campaign features makers of various products and art spanning worldwide; from culture-drivers to traditional artisans. Globally, from different countries and cities, these makers share the same motive driven by their crafts with the definitive goal of creating a […]Read More

The (Very) Digital Wrap-Up Of 2020

Brands across the globe are slowly but surely coming to terms with a world in the midst of COVID-19. Doing so has resulted in major campaigns being placed on ice or pivoted to a digital execution. The latter has significantly increased as brands used the opportunity to talk to their target audience online. One key […]Read More

What Do Brands Sounds Like?

Brands and businesses spend a lot of time, resources and effort perfecting the visual identity of their brand. But, today technology requires brand-consumer interactions to be interactive – they are now two-way conversations. Which has made us ask the question, what does a brand sound like? With over 300 hours of video being uploaded to […]Read More

Accelerate Your Brand’s Growth With Digital Marketing

Digital marketing accelerated in the first quarter of 2020 as the COVID-19 pandemic and subsequent lockdown restrictions disrupted industries and business activity. This disruption pushed marketing professionals into uncharted territories in a short time, presenting new opportunities for organisations to rethink their traditional marketing strategies to meet consumer demands. With lockdown restrictions, consumers started spending […]Read More

How Digital Came To The Rescue

Coasting through the COVID-19 era has its ups and downs. One thing the majority of the world can agree on, is that we’re living through a major cultural, economic and sociological event. The scale of disruption has forced communications agencies globally to rethink their strategies, which, for many has meant a radical pivot to be […]Read More

Get Ready For Loeries Creative Week

Get ready to be inspired at Loeries Creative Week from 16th to 21st November 2020. The Loeries will be broadcasting Creative Week online showcasing the best creative minds, talent, and brands from across Africa and the Middle East. Visit http://www.loeries.com Stay abreast of all things creative @sacreativesRead More

Lerato Sengadi Joins Humanz & Talks Influencer Marketing

In what seems could be an industry-shaking move, Humanz has announced the appointment of influential marketer Lerato Sengadi to head up their South African operations. The appointment appears aligned to the company’s stated effort to grow its innovative, diverse, and influential leadership team and demonstrate its commitment to, and understanding of, local markets, even as it continues […]Read More