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Tags : Brands

The (Very) Digital Wrap-Up Of 2020

Brands across the globe are slowly but surely coming to terms with a world in the midst of COVID-19. Doing so has resulted in major campaigns being placed on ice or pivoted to a digital execution. The latter has significantly increased as brands used the opportunity to talk to their target audience online. One key […]Read More

What Do Brands Sounds Like?

Brands and businesses spend a lot of time, resources and effort perfecting the visual identity of their brand. But, today technology requires brand-consumer interactions to be interactive – they are now two-way conversations. Which has made us ask the question, what does a brand sound like? With over 300 hours of video being uploaded to […]Read More

Accelerate Your Brand’s Growth With Digital Marketing

Digital marketing accelerated in the first quarter of 2020 as the COVID-19 pandemic and subsequent lockdown restrictions disrupted industries and business activity. This disruption pushed marketing professionals into uncharted territories in a short time, presenting new opportunities for organisations to rethink their traditional marketing strategies to meet consumer demands. With lockdown restrictions, consumers started spending […]Read More

How Digital Came To The Rescue

Coasting through the COVID-19 era has its ups and downs. One thing the majority of the world can agree on, is that we’re living through a major cultural, economic and sociological event. The scale of disruption has forced communications agencies globally to rethink their strategies, which, for many has meant a radical pivot to be […]Read More

Get Ready For Loeries Creative Week

Get ready to be inspired at Loeries Creative Week from 16th to 21st November 2020. The Loeries will be broadcasting Creative Week online showcasing the best creative minds, talent, and brands from across Africa and the Middle East. Visit http://www.loeries.com Stay abreast of all things creative @sacreativesRead More

Lerato Sengadi Joins Humanz & Talks Influencer Marketing

In what seems could be an industry-shaking move, Humanz has announced the appointment of influential marketer Lerato Sengadi to head up their South African operations. The appointment appears aligned to the company’s stated effort to grow its innovative, diverse, and influential leadership team and demonstrate its commitment to, and understanding of, local markets, even as it continues […]Read More

2020 Is Definitely The Year PR Gets Dragged Into Creative

Kicking and screaming – 2020 has made Creative PR, a necessary new reality. Those hiding in the dark of old-school PR and getting away with it, have been firmly dragged into the sunlight of creative PR campaigning in 2020. The PR landscape has changed dramatically over the last couple of months. The old playbook for […]Read More