IMPORTANT NOTICE: For up to date information about the COVID-19 pandemic visit

Tags : Distell

Having A Bird Day? Watch The New Savanna Jean Commercial

Savanna launched the first juniper-flavoured cider in the South African market, challenging category norms. Nowadays drinking craft spirits and cocktails is all about pageantry, pomp and circumstance. Savanna’s witty, playful and light-hearted take on this gentrified world shows lovers of other juniper infused drinks that you don’t need to drink Savanna Jean from a goblet […]Read More

Savanna Cider Highlights The Ironies Of Influencer Marketing

Savanna Cider highlights the ironies of influencer marketing and invites consumers to also get ‘money for nothing’ in new promo. These days influencers are an ubiquitous part of every marketing plan, including that of Savanna, South Africa’s most-loved cider. Known for its crisp, witty persepective on the ironies of South African life, it now turns […]Read More

New South African EDGE ad brings icons together

So, imagine this.  Local and international stars of South Africa’s most memorable beer and cider ads walk into a bar. Sounds like the start of a joke. Instead, it’s a recipe for magic in a witty ad for Distell’s new beverage, EDGE. Picture the scene. Savanna’s Barry Hilton’s tending the bar. Windhoek Lager’s Louis Gosset Jr […]Read More

New TVC In Savanna’s ‘Savanna’s Got Apples. Have You?’ Campaign

Distell’s premium cider brand, Savanna, is airing the second television commercial in a campaign developed by FCB Cape Town to entrench the brand’s new positioning: ‘Savanna’s got apples. Have you? Targeting Savanna’s primary target market of young, sophisticated professionals who embrace the brand’s sharp-witted attitude, ‘Cards’ follows hot on the heels of the ad that […]Read More

SA Alcoholic Beverage Industry First For Amarula’s VR Tour of

In a South African alcoholic industry first, Distell and its most-loved African brand, Amarula, have created a virtual reality tour of Africa so that consumers can experience the continent’s open spaces, plentiful wildlife, beautiful people, and distinctive culture. According to the brand’s Global Marketing Manager, Mncedisi Junior Jekwa, virtual reality (VR1) is trending as the […]Read More