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Tags : Egg Films

Superbalist Challenges The Norm In ‘Impress Yourself’ Campaign

Egg Films’ Lebogang Rasethaba joined forces with M&C Saatchi Abel on the latest campaign for South Africa’s leading online fashion destination, Superbalist. The result is a fresh reimagining of fashion advertising underpinned with the powerful message that style is an attitude that starts within. The creative team at M&C Saatchi Abel tasked Rasethaba to direct […]Read More

Muhammad Ali Brought Back Into The Ring For Showmax ‘Game

Egg Films’ Adrian de sa Garces had the impossible task of resurrecting the greatest boxer of all time in his latest spot for Showmax, ‘Game Changers’. As if that wasn’t already a massive undertaking, it all had to be done during lockdown level 4 while the country was declared a national state of disaster. Showmax Pro bundles the […]Read More

Kyle Lewis creates a powerful manifesto for EWI

Egg Films’ Kyle Lewis was briefed by Hamburg-based agency, Jung von Matt, and Berlin-based production house, Tony Petersen Films, to direct a viral spot for German energy provider, EWI. The result is a virtual tapestry of energy-conscious youth, each representing a letter of the alphabet for the emotion that is most important to them. They’re […]Read More

Short Film From Egg Films’ Zwelethu Radebe For #BeTheMentor

Egg Films’ Zwelethu Radebe has directed Vuka, a short film raising awareness for #BeTheMentor, part of South African Breweries’ 18+ campaign to prevent underage drinking. Conceptualised by Joe Public United’s team of Executive Creative Director Roanna Williams, Creative Director Markus Botha, Art Director Shalisha Hira and Copywriter Haydn Corke under the guidance of Chief Creative Director […]Read More

Zwelethu Radebe directs choose-your-own-ending Twitter series for Ford Fiesta

Egg Films’ Zwelethu Radebe directed The Independent State of Nandi, a choose-your-own-ending series of short films brought to Twitter from inside the all-new Ford Fiesta. Released every Monday and Thursday over four weeks across June and July 2018, the eight shorts captured Twitter’s imagination, with the first episode getting over 14 000 votes, 350 retweets, and nearly 2000 Likes, and […]Read More

Egg Films’ Kyle Lewis directs ‘Ungovernable’ BMW commercial

Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2. OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s become […]Read More

Best of Reel awarded to Absolut ‘One Source Live –

iDidTht’s Monthly Craft Awards showcase the very best in craft by production companies in South Africa. The December’s Craft Awards were judged by the legendary Cameron Watson. If you Google ‘Cameron Watson’, you get everyone from a Scottish Australian football player, an actor from the series Dynasty to the Creative Director at King James. The first […]Read More

Western Cape Government Video From FCB Cape Town Goes Viral

A video created by FCB Cape Town for the Western Cape Government’s Department of Transport and Public Works’ Safely Home campaign has gone viral and ignited social media platforms around the world. It has over 30 million views on the Daily Mail Online site alone. It has also been picked up and shared by traffic […]Read More

Zwelethu Radebe wins four awards in three weeks

July has been good to Egg Films’ Zwelethu Radebe, who’s taken home four awards in the last three weeks. Zwelethu directed The Butterfly Effect commercial as part of M&C Saatchi Abel’s South African launch campaign for Strongbow, which won a Silver Apex Award for creative effectiveness. M&C Saatchi says it was “the most successful launch globally for […]Read More