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Tags : “Millennials”

Wavemaker Teenage Research Report: Understanding The Gatekeepers Of Modern And

A collaborative effort between GroupM agencies: Wavemaker, Mediacom and Mindshare was undertaken to understand the behaviour, attitude, media consumption usage and psyche of teenagers. The research study delivers key insight into this under-researched, but important audience segment. “Teenagers are important to brands because they are early adopters and wield substantial purchasing power. Understanding this market […]Read More