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Tags : Santam

SANTAM LAUNCHES NEW “WHAT I’D RATHER DO” BRAND CAMPAIGN

Santam, South Africa’s leading general insurer today launched its new “What I’d Rather Do” brand campaign. Conceptualised by King James Group, the campaign takes a novel and light-hearted approach to dealing with a real subject by showing what people “would rather do” than claim from their insurer – from running blindfolded through a forest to […]Read More

Loeries at the movies

Gold-winning TV & Cinema commercials from The 34th Annual Loerie Awards, will receive complimentary flighting at Ster-Kinekor cinemas nationwide, as a part of the Loeries 2013 Call for Entry promotion. Cinemark – the leading cinema advertising media owners in South Africa – have partnered with the Loeries to flight each of the commercials for a […]Read More

Nandos and Santam’s Creative Maneuvering avoids a run in with

Press Release “As anybody who frequently visits YouTube will tell you, Nando’s is famous for making controversial advertisements. Their latest installment is a spoof of Santam’s advertisement which features Sir Ben Kingsley again, this time in a bar illustrating how easy it is to overlook terms in an insurance contract. In the Nando’s version, a […]Read More