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Tags : SOON

BMW’s Latest Ad: A Beautiful Story With A Bitter After

On Sunday, September 20th, BMW premiered their latest ad for their brand new 330is limited edition. The ad pays homage to an iconic model in the South African market; the BMW 325is model, known as iGusheshe in the streets. Owed to the depth of our relationship with this 30+ year old veteran, leveraging this endeared legacy […]Read More

AfricaFilms.tv South Africa Online Film Festival

Following in the footsteps of Amazon’s LOVEFiLM and the recent launch of YouTube’s online movie rental service, AfricaFilms.tv introduces itself as the first legal download site for films from and about Africa and the diaspora. This initiative, created by the Senegalese company SOON, manages its entire e-store from Africa. It is based upon the co-operation between AfricaFilms.tv and […]Read More