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Tags : Yaw Dwomoh

Brand/Agency Co-Creation – Are Two Heads Better Than One?

Uber and Netflix have created a monster – a new type of consumer wooed by an unsurpassed customer experience (CX) that is changing the game for brands worldwide. From personalised viewing choices to real-time feedback on trips – brands live in a world where ‘instant’ is no longer a novelty and seamless transition from tablet […]Read More

The Rise Of The Digital Planet Tells A New Story

Staring down the barrel of what is certainly going to be an economic recession, businesses are now preparing to navigate a period of prolonged uncertainty for their brand, the global economy, and the consumers they serve. At no point in human history has the populace been so aware of the economic consequences of a pandemic. […]Read More

Accelerate Your E-Commerce Strategy With Brand Storytelling

It is no longer a question of when…the question is how? The pandemic is rapidly changing our buying behaviour in what was already an emerging online world, and the shift is likely to stick post-pandemic. Globally, hundreds of SMME retailers will struggle to keep their doors open as government funding runs low, consumers guard their […]Read More

It’s Virtually A Reality

Today’s digital consumer wants the perfect balance between convenience and tangibility. They want to reach out and touch something, but with minimal effort. People as consumers are evolving and as such, brands, need to develop its offerings to meet their needs. At large, today’s consumer, is idle, yet they take the form of tech pioneers. […]Read More


The move towards virtual, augmented reality and gamification becoming increasingly effective in brand’s storytelling. Our first experiences define us: The first kiss, our first day at school, the first broken arm, baby’s first smile and that first broken heart. Whether bitter or sweet, first experiences are what make us who we are and sets the […]Read More