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Tags : YouTube

YouTube’s Top-Performing Advertisements In SA For 2020

YouTube has announced a list of the top-performing advertisements on the platform in South Africa for 2020, with Sensodyn’s Take Control with Sensodyne Sensitivity & Gum taking the top spot. The 11-second ad features images and captions that animate from frame to frame, highlighting the benefits of using Sensodyne Sensitivity & Gum as well as […]Read More

Meet Cartoon Network’s New Uproarious Family!

Life’s challenging and unusual times demand a little bit of laughter, well, maybe some ROFL! That’s what Cartoon Network Africa’s new original production, CN to the Rescue, is here for. Available from the 14th of November on Cartoon Network Africa’s YouTube channel, the show is set to keep audiences laughing uncontrollably with pure African humour […]Read More

Local Languages Take Up Their Rightful Place In The Second

When Boomerang Africa first launched Boomerang Tunes in September last year, nobody could have imagined how popular the playful, vibrant and charming songs representing Africa’s rich treasure trove of diversity and cultural influences would be, garnering no less than 2 million views on YouTube! As part of the channel’s strategy to create more local brand content, Boomerang […]Read More

What Can Marketers Learn From The Phenomenon That Is Jerusalema?

Imagine how Master KG felt when President Ramaphosa recommended that South Africa take up the Jerusalema challenge on Heritage Day. Perhaps it felt better than the day the song hit 100 million views on YouTube. Or better than the day Nigeria’s biggest music star, Burna Boy, remixed the song, propelling it right across Africa and […]Read More

City of Cape Town Campaign Encourages Citizens To Report Domestic

The City of Cape Town encouraged citizens to report domestic violence during the COVID-19 lockdown with a campaign from HelloFCB+. Acknowledging that many families were under additional strain during the quarantine period because of domestic violence, the City briefed HelloFCB+ to encourage audiences to take action to help those who possibly couldn’t call for help […]Read More

Shaking It Up Through Marketing With A Twist

Have you ever experienced the discomfort of your freeloading guests spoiling your show? Perhaps you sent a video meant for ‘bae’ to your mom instead? Or maybe you have those payday blues… Hey, at least you don’t have to compete with a sociopathic intern! These are just a few of the misadventures on the Aromat […]Read More

A New Dawn for Influencer Marketing in South Africa is

COVID-19 has brought many changes to various industries including marketing. Zubeida Goolam, co-founder and creative partner at BRANDTRUTH//DGLT unpacks the new dawn of influencer marketing. At the beginning of the national lockdown, a tweet by author, Haji Mohamed Dawjee, sparked widespread debate around the relevance of influencer marketing. In the tweet, she said that “this pandemic has […]Read More

DUBAI LYNX AND YOUTUBE 7-DAY BRIEF RETURNS

Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals. Returning to Dubai Lynx for another year, the 7-Day Brief, powered by YouTube, is a competition that aims to raise […]Read More

AfricaFilms.tv South Africa Online Film Festival

Following in the footsteps of Amazon’s LOVEFiLM and the recent launch of YouTube’s online movie rental service, AfricaFilms.tv introduces itself as the first legal download site for films from and about Africa and the diaspora. This initiative, created by the Senegalese company SOON, manages its entire e-store from Africa. It is based upon the co-operation between AfricaFilms.tv and […]Read More

CANNES LIONS NAMES YOUTUBE’S SALAR KAMANGAR AS MEDIA PERSON OF

Cinemark, the official local representatives of Cannes Lions and its affiliated global advertising awards programmes, presents the latest news from the Cannes Lions International Festival of Creativity. The Cannes Lions International Festival of Creativity is the world’s largest and most prestigious annual awards and celebration of creative excellence in advertising and communications. Every year, the Festival […]Read More